How to Find UTM Data in GA4
To understand where your website traffic is coming from, it’s important to know the mindset of your audience and measure the effectiveness of your marketing campaigns. UTM parameters, also known as Urchin Tracking Modules, play an important role in this process by providing detailed insights into specific campaigns, sources, and processes. With the advent of Google Analytics 4 (GA4), tracking and analyzing UTM data has become even more intuitive and powerful.
In this article, we’ll explore how to search and analyze UTM data in GA4, helping you unlock valuable insights to optimize your marketing efforts.