Google Analytics 4

How to Find UTM Data in GA4

How to Find UTM Data in GA4

To understand where your website traffic is coming from, it’s important to know the mindset of your audience and measure the effectiveness of your marketing campaigns. UTM parameters, also known as Urchin Tracking Modules, play an important role in this process by providing detailed insights into specific campaigns, sources, and processes. With the advent of Google Analytics 4 (GA4), tracking and analyzing UTM data has become even more intuitive and powerful.

In this article, we’ll explore how to search and analyze UTM data in GA4, helping you unlock valuable insights to optimize your marketing efforts.

Read More »

Master the latest analytics platform from Google—Google Analytics 4 (GA4). This category covers everything you need to know about tracking user behavior, setting up conversion goals, and leveraging GA4’s advanced features to get deeper insights into your audience. From understanding the new event-based tracking system to creating custom reports, you’ll find step-by-step guides and best practices to make the most of your analytics data. Stay ahead of the curve with GA4 and make data-driven decisions for your marketing efforts.